Marketing

What Makes our Marketing Programs Different?

At the undergrad level, Franklin Pierce offers three distinct paths to a Bachelor of Science (BS) degree in Marketing:

• Our On-campus BS program for first-time college students
• Our Online BS program designed for working adults—awards credit for experience and can be completed in as little as 18 months
• Business PLUS programs that let you complete an on-campus BS in just three years or combine a BS and a Master of Business Administration (MBA) degree in four years

We also offer a Minors in Advertising and Public Relations for on-campus undergraduates.

At the graduate level, consider:

• Master of Business Administration with a Leadership track, offered 100% online

Whichever program you choose, you’ll learn from expert faculty, network with accomplished alumni, and get the mix of knowledge, skills, and connections you’re looking for.

 

where Can a Marketing Degree take me?

 

Who Should Study Marketing?

Studying Marketing might be right for you if:

• You’re interested in business (see our Business page for info about other undergraduate business majors)
• You like creativity and innovation
• You are excited about how to grow a business
• You are interested in trends that effect the marketplace
• You want to learn how to market products in a digital age
• You’ve got strong communication and people skills

On-Campus Bachelor of Science in Marketing

The BS Marketing program introduces knowledge and skills associated with marketing, sustainable business practices, research, communication, international business, economics, accounting, finance, management, business law, ethics, and technology.

See our curriculum plan to learn how you’ll progress through the on-campus BS program (or download an on-campus BS program sheet):

Online Bachelor of Science in Marketing

Lead the revolution on brand management in an ever-changing consumer marketplace. The Marketing major will prepare you to steer organizations into the future by developing a fundamental knowledge of market analysis, decision-making, and communication. In small classes, you will foster connections in the business world by working closely with professors who are experts in their fields and who understand the needs of adult students.

Combine part-time or full-time study and six academic terms, to create a flexible and personalized schedule. Your knowledge gained from life experience is also recognized. Receive college credit for accumulated certifications, professional licenses, on-the-job-training, and other life experiences. You may also be eligible for grants, loans, and scholarships in the form of financial aid.

As a Franklin Pierce University graduate, you will possess the technical and leadership skills needed to expand your opportunities and push your career to the next level.

See the courses you’ll take (or download an online BS program sheet for more info, including application instructions):